Question

‘Floral Art and Craft’ opened its first store in Mumbai in the year 2010 with the objective of providing its customers with fresh flowers creatively packed and value for money. It procures fresh flower directly from the farmers. The organization makes sure that the farmers adopt organic means to nourish the soil and do not use chemical fertilizers as it degrades the soil fertility. Packaging material is procured from specially abled craftsman of I CAN.

Answer 1

Explanation:

A. Below-the-line Promotion Strategy. ‘Floral Art and Craft’s face book and twitter page encourages two way communication with its customers.’ ‘These social media channels provide a platform through which it can interact with customers and access their opinion about the brand.’ ‘The store also uses direct e-mails to their frequent customers to inform them about different schemes and other promotional messages.’ ‘Its website promotes the store by organizing different flower decorating classes and competitions using the products of ‘I CAN’.