Question

FMCG
Britannia industries limited globalisation and localisation​

Answer 1

Answer:

Britannia Industries Limited is an Indian food and beverage company.[3] Founded in 1892 and headquartered in Kolkata, it is one of India's oldest existing companies. It is now part of the Wadia Group headed by Nusli Wadia. The company sells its Britannia and Tiger brands of biscuits, breads and dairy products throughout India and in more than 60 countries across the world.[4] Beginning with the circumstances of its takeover by the Wadia group in the early 1990s, the company has been mired in several controversies connected to its management. However, it does enjoy a large market share and is exceedingly profitable.[citation needed]