Question

For a buyer of durable consumer products whst consumer care services would you plan as a manager of a firm marketing a new brand of motor cycle. discuss

Answer 1

Answer:

Customer care services for marketing a new brand of motorcycle as a manager of a firm would include :  

(i) Providing free servicing for few initial years from purchased time.

(ii) Making available the spare parts.

(iii) Facility of servicing (paid) and repairing.

(iv) Lodging complaints of customer using the product on a regular basis.

(v) Taking suggestions for improvement in the product for future.

(vi) Free trial before buying.

(vii) Exchange offer

(viii) Finance options at 0% interest.