Question

For many decades, porsche pursued a focused differentiation strategy. Using a clear strategic profile as a focused differentiator, porsche was very successful and very profitable. More recently, the porsche brand is repositioning itself from focused differentiation to broad differentiation by changing its competitive scope. What are the risks inherent in such strategic positioning? What are the benefits? Do you think porsche will be successful in carving out a new strategic position as a broad differentiator? Why or why not?

Answer 1

Answer:

 Basically Porsche targeting the wealthy male customers who love the speed and sports cars. They have developed different types of spots models and the most sensational car that launched by the Porsche in 1982 is the 911 sport car. This is a legendary car that focused on differentiation strategy. Recently, Porsche is repositioning itself from focused differentiation to broad differentiation by changing its competitive scope and it can make their business with customer oriented.