Question

Forecasting methods in tourism marketing management

Answer 1

The tourism domain is a highly complex and dynamic domain where decision-makers often rely on forecasting models to predict future demand or on decision support systems to analyze and compare the relevant stakeholders (e.g., competing regions). Tourism statistics such as the number of tourists that arrive to and sleep at a destination are important for the industry for various decision making related tasks such as (i) understanding the contribution of tourism to the destination's economy [3] or (ii) promoting and marketing a destination by forecasting tourism demand, setting marketing goals and exploring potential source markets [2]. In addition, tourism planners and public agencies can use tourism statistics to decide on planning tourism related facilities and infrastructure such as airports, highways, bridges and water treatment facilities [2]. ...

... Tourism statistics such as the number of tourists that arrive to and sleep at a destination are important for the industry for various decision making related tasks such as (i) understanding the contribution of tourism to the destination's economy [3] or (ii) promoting and marketing a destination by forecasting tourism demand, setting marketing goals and exploring potential source markets [2]. In addition, tourism planners and public agencies can use tourism statistics to decide on planning tourism related facilities and infrastructure such as airports, highways, bridges and water treatment facilities [2]. These important activities often require combining data from various data sources.