Question

Form of b2b advertising?​

Answer 1

Answer:

˙❥˙B2B advertising has a reputation for being dull, but it doesn’t have to be – especially when you’re advertising on social media.

The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend.

B2B social media advertising is also a bit less competitive than other marketing channels. 72% of B2B content marketers use social media advertising or promoted posts according to the 2020 CMI / Marketing Profs B2B Content Marketing Benchmarks report.

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