Formet of advertising for tourism company
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It’s important to note that product life cycles are getting shorter so the
offerings of any given tourism business in two or three years time is
increasingly likely to be different than those offered today. What this means
for tourism businesses is that to continue to be viable, they need to allocate
resources to product improvement and new product development. Market research
is therefore of ongoing significance to all tourism businesses, both new and
established, so that the needs and desires of the market can be monitored and
problems or opportunities identified in advance
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