Four basic factors that affect market segmentation
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Four basic factors that affect market segmentation are: 1.clear identification of the segment 2.measurability of its effective size
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Explanation:
Nature of demand. ...
Durability. ...
Banking and Financial System. ...
Portability. ...
Piece of and security of life and property. ...
Cognizability. ...
Sampling and grading of goods. ...
Adequate supply.
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