Four ways in which the media can influence public opinion of sports personalities in a positive and negative way
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Media influence in forming public opinion of sports personalitiesMedia has lots of power in the contemporary times. It can make or mar any celebrity’s life, including sportsman or sportswoman. Positive Influence: Media can create an agreeable image of a sports personality by focusing on admirable aspects of the sports person. By interviewing him/her, by showing reports on his/her achievements, or by showing his/her practice session. This may create a popular image of the sports personality.Negative Influence: The same media can create a negative image by bringing to focus that sports personality’s faults, failures, conflicts, and other unpleasant aspects of his/her life. Media has the power to create either good or bad image of anything. People tend to believe what they see on the screen.
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