Frequency capping gives advertisers the ability to specify a limit to the number of:
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Frequency capping gives advertisers the ability to specify a limit to the number of impressions for a unique user. Frequency refers to the average numbers of the times any unique user views the ad in the position of the “one” over the given time period. One must use the frequency capping for helping and controlling the number of times a person sees the ad on Display Network.
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