Function of a whole sale
Answers
Answer:
A wholesaler purchases the goods from manufacturer in bulk quantity and re-sells it to retailers in small quantity. Wholesalers occupy a pivotal place in the marketing channel set-up. In most cases they perform several critical functions invaluable to the smooth flow of goods, ownership, finance, and information
Answer:
Various functions performed by a wholesaler are explained below.
(i) Buying and Assembling:
The wholesaler purchases goods in large quantities from different manufacturers and assembles them at one place and stores them in his warehouse and resell to the retailers.
(ii) Warehousing:
ADVERTISEMENTS:
By preserving the goods received from different manufacturers in stores, the wholesaler performs the function of warehousing. The storage of goods is needed on account of time lag between production and consumption of goods.
(iii) Grading and Packaging:
The assembled goods are graded in accordance with their quality and packed in different containers before supplying to the retailers. In this manner, the wholesaler performs important marketing functions of grading and packing.