Gabbar is a wholesaler of food grains he categorises his stock into different groups on the basis of the quality and also fixes up the prices accordingly identify the type of marketing function being mentioned in the given line physical distribution transportation and warehousing standardizing and grading
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standardization and grading
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Standardization and grading
Explanation:
The marketing function being mentioned in the given line is Standardization and grading.
"He categorizes his stock into different groups on the basis of the quality and also fixes up the prices accordingly."
Standardization refers to producing goods of pre-determined specifications, which helps in achieving uniformity and consistency in the output. It ensures that buyers that goods conform to the pre-determined standards of quality, packaging and pricing.
Grading is the process of classification of products into different groups on the basis of its important output. It ensures that goods belong to a particular quality and helps in realizing higher prices for higher quality output.
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