Question

gallant is a well known FMCG company in India Howrah for the first few years and profitably is diminishing due to the presence of a new company for Parikshit has gradually acquired a reasonable share in a wide variety segments like soap shampoo detergent dishwasher and oral care one of the key reason is that Parikshit has positioned itself as a neutral Ayurvedic brand and this approach has worked well with the Indian consumers in order to compete with the treat gallant has acquired a premium Ayurvedic brand Madhumita from another grow moreover its likely to increase its advertising budget to counter the threat from for exchange

in the context of a wave case identify related components of the business environment which has contributed effectively towards the success of Parikshit also state the two ways in which Gal has responded to the changes in its business environment​

Answer 1

brand and this approach has worked well with the Indian consumers in order to compete with the treat gallant has acquired a premium Ayurvedic brand Madhumita from another grow moreover its likely to increase its advertising budget to counter the threat from for exchange

in the context of a wave case identify related components of the business environment which has contributed effectively towards the success of Parikshit also state the two ways in which Gal has responded to the changes in its business environment