Ganghadhar is a worker in Liberty Industries, a shoe making company. He is regularly provided instructions by one of his superior. Another superior lays down the sequence of operations. His speed, efficiency and quality of work are also supervised by different superiors. who specialise in their respective fields.
1. Identify the technique of scientific management followed by Liberty Industries. (1m)
2. What is the significance of having so many superiors on Ganghadhar? (1m)
3. Which priniciple of Fayol's is not applicable in this kind of organisation? (1m)
(3 Points)
Answers
Answer:
Despite this, the footwear industry has flourished. And one of the leading names in the market today is ‘Liberty Shoes Ltd’, a company based in Karnal, Haryana.
Like many other entrepreneurial attempts, this too was a result of swadeshi fervour. In the wake of Independence, quite a few cooperative ventures took birth. One such was a shoe company set up by Jawaharlal Nehru. It was not very successful and was facing closure in 1954 when three men — Dharam Pal Gupta, Purshotam Das Gupta and Rajkumar Bansal — evinced an interest in it and took over the reins. It was initially called ‘Pal Boot House’ and is said to have started with the manufacture of just four pairs of shoes a day.
The beginning
From this humble beginning, the shoe company grew in strength and, by 1964, the brand name ‘Liberty’ was launched. The name was ostensibly chosen for two reasons — to free the ‘untouchables’ of India, and to liberate Indians from the stranglehold of foreign brands. The company entered into a tie-up with Hungary and received its first export order of 50,000 pairs of shoes from Czechoslovakia.
Till the early 1980s, the company was primarily in the business of exporting shoe uppers. As the domestic market started picking up, Liberty set up its first factory, in 1982. Its shoes were initially manufactured using polyurethane technology, a first in the market. This meant higher overheads and, hence, higher pricing. Despite this, Liberty not only survived but also became one of the favourite brands in the market. By 1989, it had become a ₹35 crore company.
In the years that followed, it launched 10 sub-brands: Force 10, Fortune, Gliders, Senorita, Tiptopp, Windsor, Coolers, Footfun, Warrior and Prefect.