Question

Garolds Stores operates as a low-price retailer. It offers home fashion products, such as wall decor, frames, candles, bath and bedding
products, furniture, home accents, and kitchen products. The firm has showrooms and retail stores across United States. Customers can
buy products in three different ways: (1) they can place orders online and have the products shipped to their homes; (2) they can buy
directly from the showrooms and retail outlets; or (3) they can place orders online and pick them up from the nearest showroom. What
are the benefits that Garolds Stores could achieve by using various channels to sell to customers? Also, what are the different IMC
strategies that they should adopt?

Answer 1

Answer:

• Garolds Stores operates as a low-price retailer. It offers homefashion products, such as wall decor, frames, candles, bath andbedding products, furniture, home accents, and kitchen products.The firm has showrooms and retail stores across United States.Customers can buy products in three different ways: (1) they canplace orders online and have the products shipped to their...