Garolds Stores operates as a low-price retailer. It offers home fashion products, such as wall decor, frames, candles, bath and bedding
products, furniture, home accents, and kitchen products. The firm has showrooms and retail stores across United States. Customers can
buy products in three different ways: (1) they can place orders online and have the products shipped to their homes; (2) they can buy
directly from the showrooms and retail outlets; or (3) they can place orders online and pick them up from the nearest showroom. What
are the benefits that Garolds Stores could achieve by using various channels to sell to customers? Also, what are the different IMC
strategies that they should adopt?
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Question : 130) Differentiate between pure-click companies and brick-and-click companies. 131) Sweet Treats : 2031570
130) Differentiate between pure-click companies and brick-and-click companies.
131) Sweet Treats is a startup confectionery manufacturer that sells chocolates, boiled sweets, toffees, marshmallows, jelly candies, and so on. Should the firm adopt a push or a pull strategy? Explain your answer.
132) The Norticon Group provides and manages computers and network systems for businesses and communities. Norticon sells its products through various means–it uses its sales force to sell to large customers and telemarketing to sell to smaller customers. The company also sells its products via the Internet. Briefly explain the marketing approach being used by the company.