Question

Gaurav owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.

Can you advise Gaurav on how to make both his online and offline business successful?Gaurav owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.

Can you advise Gaurav on how to make both his online and offline business successful?


Should he identify his various online and offline audiences, and how best to engage them?

Answer 1

Gaurav should definitely identify his online and offline audience. One of the 
most important things when expanding a business to the internet is to have 
proper means of advertisement.

Since Gaurav is one person who does most of the work himself, he should put his focus on the production of the products and have other people in the 
same space i.e cosmetics, help advertise his products.  

A very easy method to do this is to send samples to Youtubers to
review for a percentage of the profit made from every referral buy that their 
subscribers make.

In business, success directly relates to expansion of the business, in this 
case, Gaurav's stall. Gaurav needs to invest in his business to see further 
expanse. By renting more stalls and hiring shopkeepers to run it for him,
Gaurav can expect to break-even the amount he invests soon enough.