Gaurav owns a stall selling handmade cosmetics, and wants to launch an e-commerce site. He has lots of experience selling his products in person at markets, but is now hoping to reach more customers online.
Can you advise Gaurav on how to make both his online and offline business successful?
Should he consider paid online advertising as the sole means of promoting his business online?
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Thank you for this interesting question. Please find below the answer:
Keeping in view the statement;
(i) Making Online and Offline Business Successful:
Gaurav can make his online and offline business successful in the following way:
(i) Balance between online and offline business.
(ii) Promotion of the business both online and offline.
(iii) Using promotion tools online.
(iv) Use offline audience as target audience online.
(ii) Paid Online Advertising as the Sole means of Promoting:
In order to run a successful online business Gaurav MUST NOT HAVE paid online advertising as the sole means of promoting. Paid online advertising is one of the forms of promotion but Gaurav must utilize his offline presence as well. He needs to use his personal marketing skills as well.
Keeping in view the statement;
(i) Making Online and Offline Business Successful:
Gaurav can make his online and offline business successful in the following way:
(i) Balance between online and offline business.
(ii) Promotion of the business both online and offline.
(iii) Using promotion tools online.
(iv) Use offline audience as target audience online.
(ii) Paid Online Advertising as the Sole means of Promoting:
In order to run a successful online business Gaurav MUST NOT HAVE paid online advertising as the sole means of promoting. Paid online advertising is one of the forms of promotion but Gaurav must utilize his offline presence as well. He needs to use his personal marketing skills as well.
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