Question

“Generally price will be set relatively high by the firm if manufacturing is expensive, distribution and promotion are exclusive” Explain the statement. class 12 marketing management

Answer 1

Answer:

Cost-plus pricing is the simplest pricing method. A firm calculates the cost of producing the product and adds on a percentage (profit) to that price to give the selling price. This appears in two forms: the first, full cost pricing, takes into consideration both variable and fixed costs and adds a % markup. The other is direct cost pricing, which is variable costs plus a % markup. The latter is only used in periods of high competition as this method usually leads to a loss in the long run.This method, although simple, does not take demand into account, and there is no way of determining if potential customers will purchase the product at the calculated price.

Cost-plus pricing is a method used by companies to maximize their profits. There are several varieties, but the common thread is that one first calculates the cost of the product, then adds a proportion of it as markup. Basically, this approach sets prices that cover the cost of production and provide enough profit margin to the firm to earn its target rate of return. It is a way for companies to calculate how much profit they will make.

Cost-plus pricing is used primarily because it is easy to calculate and requires little information, therefore it is useful when information on demand and costs is not easily available. This additional information is necessary to generate accurate estimates of marginal costs and revenues. However, the process of obtaining this additional information is expensive. Therefore, cost-plus pricing is often considered the most rational approach in maximizing profits. This approach relies on arbitrary costs and arbitrary markups.

Explanation:

Answer 2

Generally, if manufacturing is costly, distribution and advertising are exclusive the business will set prices relatively high.

• When selling a commodity, an enterprise may use a number of pricing strategies.
• Management must first define the pricing position of enterprise, pricing segment, pricing capacity and their competitive pricing reaction strategy to assess the most efficient pricing strategy for an enterprise.
• A cost-based approach for setting commodities is the cost plus pricing. The most prevalent type of commodity pricing is this sort of pricing.
• In this technique, the cost estimates of a commodity are generated and the profit margin is applied to decide the price. Thus, the price is relatively set high.