Question

Geographical and Biographical sources

Answer 1

Geographical sources allow information to be viewed according to location. They are an important tool for people interested in market research since they provide demographic information by geographic area; product developers can then introduce new products to areas where people are most likely to buy them.


Biographical resources allow market researchers to find important people in various industries, including company executives.

Marquis Who's Who
A great tool for searching for information about people, including company executives.
Mergent Online
Click on the tab "Executive Search" at the top of the screen, then click on the tab labeled "Executives." You can search for executives using a variety of fields. Provides a brief bio and an abridged history of the company during the executive's tenure.