Give 3 ways in which advancement in communication technology has helped us
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Social media has made public relations (PR) more challenging, but it has also broadened an organization’s accessibility. Public relations managers must be diligent in the way that communication is used. In the past, high-ranking officials in an organization may have left most communication outside of the business to a PR representative. Now each time senior managers interact with stakeholders, the media and the public, they are vulnerable to misrepresentation. With the proliferation of smart devices and real-time reporting, PR professionals have to educate and monitor everyone in an organization. They must also develop crisis communication plans when embarrassing and negative news goes viral over social media.
The growing abundance of technological devices means that virtually every person in the company has a computer at home and a mobile phone in their pockets. It is also commonplace for employees to bring their mobile devices to work or to conduct work off of them from their home. This practice puts organizations at risk for data breaches. Even the federal government is adopting this approach, called BYOD (Bring Your Own Device). The idea that employees might be doing work on their personal devices means that communications (and IT) professionals must consider how sensitive work-related data might be used by employees both on and off the clock.
The accessibility that non-technical professionals have to devices and applications raises a question regarding how businesses practice organizational communication outside their walls. The Institute for PR (IPR) sees this as an excellent opportunity for communication professionals to “think outside the firewall.” In other words, communication professionals should consider the merits of making content available outside of their organization’s private servers. Allowing employees to access digital files and work email outside of a business firewall might increase productivity.