Question

Give 5 definitions of promotion and give their authors

Answer 1

Answer:

Personal selling: one of the most effective ways of customer relationship. Such selling works best when a good working relationship has been built up over a period of time.

This can also be expensive and time consuming, but is best for high value or premium products.

2. Sales promotions: this includes freebies, contests, discounts, free services, passes, tickets and so on, as distinct from advertising, publicity and public relations.

3. Public relations: PR is the deliberate, planned and sustained effort to establish and maintain mutual understanding between the company and the public.

Explanation:

There are five components to a promotional or marketing mix (sometimes known as the Five P's). These elements are personal selling, advertising, sales promotion, direct marketing, and publicity.