Question

Give a brief description on mass communication(5mks)

Answer 1

Mass communication is the study of how people exchange information through mass media to large segments of the population at the same time. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people. It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.

Answer 2

HERE IS YOUR ANSWER

(i) Mass communication is required to spread the flow of information upto the grassroot level. Therefore government has made special provision to extend 24 hours STD facility to every village in the country.
(ii) All India Radio" (Altashwani) broadcasts a variety of programmes in national, regional and local languages for various categories of people spread over different parts of the country.
(iii) Doordarshan broadcasts a variety of programmes for entertainment, educational programmes to sports, etc., for people of different age groups.
(iv) India publishes a large number of newspapers and periodicals annually.
(v) India is the largest producer of feature films in the world. It produces short films, video feature films and video short films.

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