Give an appropriate meaning of sales promotion
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Answers
Answer:
Sales promotion represents a variety of techniques used to stimulate the purchase of a product or brand. Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time.
Roles
Every promotional campaign has a unique marketing role, but promotions are often used to turn short-term interest into long-term product loyalty. Sales promotions attract new customers, reward dedicated customers and persuade occasional customers to buy. Marketing managers of a product with diminishing interest will run a sales promotion to keep the product in circulation. Meanwhile, promotions for higher-end, more expensive products use sales promotions to convert consumers who typically make economical purchases.
Explanation:
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