Question

give an example of a misleading advertisement that you might have come across

Answer 1

Examples of misleading advertising

1. A false claim about the characteristics of the goods or service, e.g. – a product is a different colour, size or weight to what is advertised.
2. The price or way the price is calculated is misrepresented, e.g. – products are advertised at sale prices, but turn out not to be.
3. The way the goods or service are supplied is misrepresented, e.g. – free delivery is advertised, but the delivery actually involves some sort of fee or charge.
4. Any aspect about the advertiser is misrepresented, e.g. – the business is presented as being a member of a trade association, when they are actually not.
5. The advertisement creates a false impression about a product or service, even if the information given is correct.
6. Any important information is hidden or left out.

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