Question

Give any four characteristics of retailers

Answer 1

Answer:

Following are some characteristics of retailers or retail businesses,

1-Within a retailing businesses there is direct interaction of the seller with the buyer. In this final step of selling the good there is direct contact with the customer.

2-In this type of distribution, there is possibility of maximum satisfaction to be provided to the customers because the seller is in direct contact with them. So any complaints can be dealt with there and then.

3-Final goods reach the customer at this stage.

4-Goods are usually kept in displays to attract the customers towards those goods.