Give at least one guideline or consideration in the use of the following data gathering techniques in market research:
1. Surveys-
2. Focus Group Discussion-
3. Interviews-
Answers
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Explanation:
Surveys;
While conducting for surveys, it is important that the survey is done within the relevant sector. For instance, a survey for polio, should be done on small kids first
Focus Group Discussion;
It should be clear that the focus group selected are the correct people who would lead to reliable results
Interviews;
The question asked in interviews should be relevant to job description and nature
Answered by
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Guidelines in the use of the following data gathering techniques in market research :
Surveys :
- The tone of the survey should be scholarly, professional, and adopt a business format.
- The modality of the survey needs to be determined. Example : Whether the survey is going to be web based or telephonic.
Focus Group Discussion
- The topic should be clearly informed to the participants in advance.
- The participants can prepare the material so there is no time wastage, and the focus is maintained by all group members.
Interviews :
- Planning has to be done about the questions that would be asked for the interview.
- Questions should be in line with the market research being carried out, and should not be too many in number, so the interviewee's interest remains till the end.
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