give me a 3-page essay on wally Amos
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Famous Amos Essay
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1. Executive Summary Famous Amos is one of the most recognizable cookie brands in the world and its products are positioned as premium quality. Initiated by Wally Amos in 1975, the brand currently belongs to the Kellogg Company and is available in most parts of the world. However, it remains alien to China and this report is dedicated to Famous Amos’ entry into Shanghai. Its products include bite-sized chocolate cookies, sandwiched cookies and muffins that come in various flavors. Apart from that, it offers customized wrapping services at its specialty stores.
Parallel with the goals of its parent company, Famous Amos is focused on achieving sustainable growth through the expansion of its operations. It was identified that Famous Amos practices the differentiation, market penetration and market development strategies. To enter the market, it can select to either export its products or entry through acquisition. Shanghai, as one of the largest metropolitan, serves as the heart of finance and economic activities of China. With a large population and rising income level, it provides many opportunities for Famous Amos to grow its business.possible. By continuing we’ll assume you’re on board with our cookie policy
Famous Amos Essay
CHOOSE TYPE OF SERVICE
Writing
Rewriting
Editing
CHOOSE WRITER QUALITY
Standard
Premium
Platinum
PAGE COUNT
1 page 275 words
DEADLINE
22.05.2019 22:50
$13.9 ORDER NOW
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Download:
.pdf, .docx, .epub, .txt
University/College:
University of Chicago
Type of essay:
Essay
A LIMITED TIME OFFER!
Get custom essay sample written according to your requirements
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1. Executive Summary Famous Amos is one of the most recognizable cookie brands in the world and its products are positioned as premium quality. Initiated by Wally Amos in 1975, the brand currently belongs to the Kellogg Company and is available in most parts of the world. However, it remains alien to China and this report is dedicated to Famous Amos’ entry into Shanghai. Its products include bite-sized chocolate cookies, sandwiched cookies and muffins that come in various flavors. Apart from that, it offers customized wrapping services at its specialty stores.
Parallel with the goals of its parent company, Famous Amos is focused on achieving sustainable growth through the expansion of its operations. It was identified that Famous Amos practices the differentiation, market penetration and market development strategies. To enter the market, it can select to either export its products or entry through acquisition. Shanghai, as one of the largest metropolitan, serves as the heart of finance and economic activities of China. With a large population and rising income level, it provides many opportunities for Famous Amos to grow its business.