Question

Give the definition of sales promotion, according to the American Marketing Association.

Answer 1

The American Marketing Association (AMA) defines sales promotion as "media and nonmedia marketing pressure applied for a predetermined, limited period of time in order to stimulate trial, increase consumer demand, or improve product quality." Compared to the other components of the marketing mix (advertising, publicity .

Answer 2

Answer:

This is known as the American Marketing Executive Assistant Professor Emeritus