Give the meaning of Agriculturas marketing?
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❖ Agricultural marketing
It is a process which starts with a decision to produce a saleable farm commodity, involves all the aspects of market structure or system, both financial and institutional, based on technical and economic considerations, and includes pre- and post-harvest operations, assembling, grading, storage, etc.
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Agricultural marketing is mainly the buying and selling of agricultural products. Most of the agricultural products in India are sold by farmers in the private sector to moneylenders (to whom the farmer may be indebted) or to village traders. Products are sold in various ways.
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