Give the meaning of Marketing Process and explain any six functions.
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Marketing is the process that comprises of all the activities involved from the concept of the product all the way till it reaches the final consumer. So there are a lot of activities in this process, which we call the functions of marketing. Let us take a look.
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The task of marketing management is to combine these elements into an effective operating system and to arrange the system in its interaction with a dynamic environment. These functions are: 1. Assessing the marketing opportunities. ... Providing effective marketing organisation.
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