Question

Give the modern definition of marketing and discuss the various functions of marketing?

Answer 1

Modern Definition of Marketing..: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

functions are as follows:

Pricing. Setting and communicating the value of products and services. ...

Product/Service Management. Designing,developing,maintaining,improving,and aquiring products and services that meet consumer needs.

Distribution. ...

Financing. ...

Marketing-Information Management. ...

Selling. ...

Promotion.