Question

Give two features and three merits of personal selling.

Answer 1

heya mate here is your answer

The main features of personal selling are:

Personal Form: ...

Development of Relationship: ...

Flexibility: ...

Direct Feedback: ...

Minimum Wastage: ...

Effective Promotional Tool: ...

Flexible Tool: ...

Minimises Wastage of Efforts:

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Answer 2

Hi there,

The two features of personal selling are;

1. Personal Form: The sales person looks responsible and trust worthy for the customer to even give a minute to listen to what he is selling.
2. Development of Relationship: The seller know how to step by step build a strong relationship with a customer through effective practices and it becomes easier to do on a personal level.

Three merits of personal selling are:

1. Flexibility and Adaptability: He is able to cater to all kinds of customers in all kinds of situations.
2. Creates lasting Impression: The seller creates a lasting impression on the buyer to build company loyalty.
3. Minimum Waste: Personal Selling means that the message is transferred effectively to the relevant market unlike ads which cater to all kinds of market and create waste.

Thanks for asking.