Give two merits and demerits of personal interview.
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Advantages of Personal Interviews
Flexibility. Flexibility is the major advantage of the interview study. ...
Response rate. ...
Nonverbal behavior. ...
Control over the interview environment. ...
Spontaneity. ...
Drawbacks or disadvantages of Personal Interview
➨It requires high quality trained interviewers. ➨The process is more time consuming. ➨The process is labor intensive. ➨Interviewer bias and confidentiality are difficult to be assured.
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Flexibility. Flexibility is the major advantage of the interview study. ...
Response rate. ...
Nonverbal behavior. ...
Control over the interview environment. ...
Spontaneity. ...
Completeness. ...
Scope to deal with greater complexity of the questionnaire. ...
Recording of time to conduct an interview.
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