Given that the brand had the long-term goal of building a franchise system, which was reliant upon a strong and successful brand being developed, do you think that they were too focused on brand and not focused enough on their process and operations?
Answers
Answer:
The inspiration for RBW came to Naz Choudhury one night in London when he was heading home from work late one night. Naz was hungry and the only quick/convenient food options available to him at that time were the traditional fast food chains, such as McDonald’s and Domino’s. So the light globe went on over Naz’s head – “why isn’t there a healthy, higher quality ‘fast food’ chain in the market?” Hence, the concept of RBW was born in a visionary moment.
Naz was so excited that he raced home and jumped onto his computer and started to type out a vision and plan for his fast, but real, food chain – much like the scene in the Jerry McGuire movie, when Tom Cruise’s character has a vision of sports agents building real relationships with their clients. And much like Tom Cruise in the movie, Naz sets out to make his vision a reality.
In the movie, Tom’s partner was played by Renee Zellweger (“you had me at hello”), but in the real life sage of RBW, Naz’s initial business partner was Mark Viegas, a long-time friend. Mark was employed as an industrial chemist, but was so persuaded by Naz’s vision of a real burger empire that, not only did he quit his job, but like Naz he sold his apartment and they both invested around 100,000 UK Pounds plus into the new venture.
Explanation: