Question

Given the sheer number of countries in which many companies operate, doing marketing research in each one of them is often inefficient. One approach to reduce this problem is to narrow the list of those countries that might be examined by grouping prospective markets into _____________________ countries.

financial categories for


clusters of homogeneous


clusters of heterogeneous


dissimilar qualifiers for​

Answer 1

To reduce the problem is to narrow the countries that might be examined by grouping prospective markets into clusters of homogeneous countries.

• The problem is based on the practice of market segmentation.
• The solution is to restrict the list of countries that should be investigated by grouping potential markets into clusters of homogeneous countries.
• Markets may be classified into categories based on language, faith, traditions, and values while segmenting foreign markets.