Global market segmentation and basis of segmentation
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Global segmentation identifies group of consumers with similar needs and wants in multiple country markets. These may come from different countries, have different backgrounds, and speak different languages, but they do have commodities – they have similar sets of needs for a product.
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Explanation:
The firms can segment the market on the following bases:
➡️ Demographic Segmentation: The demographic segmentation means dividing the customer market on the basis of several variables such as age, sex, gender, occupation, income, education, marital status, family size, community, social status, etc.
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