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What is B2B market segmentation??
Answers
Answer:
B2B market segmentation focuses on finding unique audience segments by examining common characteristics. By understanding similar traits, needs and behaviours, marketing can better connect with potential customers. This allows teams to focus on the most important segments.
Answer:
Market segmentation
Importance of Market Segmentation
It allows companies to tailor their services, products, or marketing to the specific needs of their target group. Without this, brands develop one strategy for all target markets—this leads to wasted marketing efforts.
Explanation:
what is it?
In marketing, market segmentation is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers based on shared characteristics.
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