Question

good marketing programs begin with

Answer 1

Here are the essential components of a marketing plan that keeps the sales pipeline full.
Market research. Research is the backbone of the marketing plan. ...
Target market. A well-designed target market description identifies your most likely buyers. ...
Positioning. ...
Competitive analysis. ...
Market strategy. ...
Budget. ...
Metrics.

Answer 2

ʰᵉʳᵉ ᵃʳᵉ ᵗʰᵉ ᵉˢˢᵉⁿᵗⁱᵃˡ ᶜᵒᵐᵖᵒⁿᵉⁿᵗˢ ᵒᶠ ᵃ ᵐᵃʳᵏᵉᵗⁱⁿᵍ ᵖˡᵃⁿ ᵗʰᵃᵗ ᵏᵉᵉᵖˢ ᵗʰᵉ ˢᵃˡᵉˢ ᵖⁱᵖᵉˡⁱⁿᵉ ᶠᵘˡˡ.
ᵐᵃʳᵏᵉᵗ ʳᵉˢᵉᵃʳᶜʰ. ʳᵉˢᵉᵃʳᶜʰ ⁱˢ ᵗʰᵉ ᵇᵃᶜᵏᵇᵒⁿᵉ ᵒᶠ ᵗʰᵉ ᵐᵃʳᵏᵉᵗⁱⁿᵍ ᵖˡᵃⁿ. ...
ᵗᵃʳᵍᵉᵗ ᵐᵃʳᵏᵉᵗ. ᵃ ʷᵉˡˡ-ᵈᵉˢⁱᵍⁿᵉᵈ ᵗᵃʳᵍᵉᵗ ᵐᵃʳᵏᵉᵗ ᵈᵉˢᶜʳⁱᵖᵗⁱᵒⁿ ⁱᵈᵉⁿᵗⁱᶠⁱᵉˢ ʸᵒᵘʳ ᵐᵒˢᵗ ˡⁱᵏᵉˡʸ ᵇᵘʸᵉʳˢ. ...
ᵖᵒˢⁱᵗⁱᵒⁿⁱⁿᵍ. ...
ᶜᵒᵐᵖᵉᵗⁱᵗⁱᵛᵉ ᵃⁿᵃˡʸˢⁱˢ. ...
ᵐᵃʳᵏᵉᵗ ˢᵗʳᵃᵗᵉᵍʸ. ...
ᵇᵘᵈᵍᵉᵗ. ...
ᵐᵉᵗʳⁱᶜˢ.