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Advertised the news on pandemic of COVID 19
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Answer:
yes it is what is your questions bro
Answer:
We are going through an unprecedented time, a ‘black swan’ event that has sent shockwaves across the global economy – from large business houses to small next-door businesses, the COVID-19 pandemic has spared no one. Factories have been shut down, supply chains have been disrupted, marketing investments have been put on hold as countries are putting health and safety above everything else. Rightly so!
As the lockdown continues, we see second order effects leading to fundamental shifts in the consumer buying behaviour and media consumption. Consumer spending is seeing a spike on essentials, health & hygiene products; discretionary spends continue to tumble and planned purchases are being put on hold as saving cash has become a priority. As consumers avoid stepping outside, online shopping for groceries and medicines has seen tremendous growth, with orders of leading e-tailing platforms growing multifold even as the e-tailers continue to fix their supply chain issues.
Likewise, the advertising space is seeing an explosive growth in digital content consumption (esp. on social media, OTT and gaming) and significantly increased TV viewership (40%+ over pre-Covid period), ironically coupled with advertising demand being subdued due to the current situation, except for select categories like essentials, health & hygiene. Advertisers across industries have responded differently to the situation – while advertisements for essentials and health & hygiene products continue across media, most non-essential categories have restricted communications to digital, advertisers for categories under planned purchases have gone dark. Few companies are doubling down on brand building by highlighting their efforts towards combating the situation.
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