Google ads was designed to deliver three things to every advertiser: relevance, control, and results. It provides relevance by connecting advertisers with the right people at the right time. It provides results by charging only when you get a click.
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Harry, marsha, eve, and don are discussing ways to increase sales. Harry and eve want to stick with the current sales promotion plan created four months ago. They say it needs more time to show results. Marsha and don disagree; they feel sales have continued to decline and will not turn around. As the discussion progresses, various alternatives are proposed. Harry then suggests a modification to the current sales promotion plan that meets with everyone's approval.
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