Google is developing a visual search tool called Google Google. This allows consumers to use a picture instead of keyboard search, query, find out more about and write a report.
Answers
Answer:
Although one of the lesser-discussed forms of search, visual search has been around for a number of years and is built into several popular search engines and social media platforms, including Pinterest, Bing, Snapchat, Amazon, and, of course, Google.
According to one statistic, reported here, 62% of millennials and members of Gen Z want to use visual search over all other search types.
Answer:
What is Visual Search?
Visual search uses real-world images (screenshots, Internet images, or photographs) as the stimuli for online searches.
Modern visual search technology uses AI (artificial intelligence) to understand the content and context of these images and return a list of related results.
It has a host of applications in the eCommerce industry, particularly for fashion and home decor retailers. Visual search allows retailers to suggest thematically or stylistically related items to shoppers in a way they would struggle to do using a text query alone.
Pinterest, Google, and Amazon are the main visual search engines today. Microsoft has also developed impressive computer vision capabilities for its Bing search engine.
A host of retailers including ASOS, Wayfair, Neiman Marcus, Argos, and IKEA have all built proprietary visual search tools.
Why is Visual Search Important?
Visual search has the potential to change the way we interact with the world around us.
Our culture is already dominated by the visual, so it seems natural that we would use an image to start a search.
After all, when we shop offline, we rarely start with text. Visual search brings that sense of visual discovery to the online world.
Moreover, we often want to find a new look, outfit, or theme, rather than a single object. Visual search technology helps to tie these items together based on aesthetic links in a way text has never been able to capture.
Google, Amazon, Pinterest, Bing, and a host of retailers have all developed their own visual search engines .
Google Lens Search Statistics
Images are returned for 19% of search queries on Google.
Images are returned for 34% of search results.
Google Lens can detect over 1 billion objects.
Google Shopping ads see budget increase of 33%, versus a rise of just 3% for text ads.
Google Lens has been used over 1 billion times.