Gramothsva
Gramothsva
Answers
Gramotsava, The Rural Marketing Fair organized by RMAX, is a flagship event of Xavier School of Rural Management. For the year 2019, it was held for three days from 20th to 22nd September 2019 at Adaspur village, Cuttack. It aims to bridge the gap between rural and urban communities. It tries to identify the institutional voids in a village and strives to bring in relevant products and services from urban markets to bridge that gap, empower the villages, and make their everyday lives more comfortable. This year, the theme was “Kaushal Gram” or “Skilled Village.”
Gramotsava attempted to raise awareness of the importance of self-employment and skill development. To cater to this theme, awareness programs like the Pradhan Mantri Employment Generation Programs, private financial service institutions like Ujjivan and Vistaar had their stalls set up on the field. Advanced agricultural tools like KAMCO Power Tillers were introduced this year. In addition to this, the rural communities were given a taste of some people-friendly brands such as Yamaha, Storia, TVS Scooters, and Hyundai. Being a part of this two-day rural marketing fair provides the students with insights into rural marketing and consumer psychology behind the purchase of products or services in villages. Gramotsava and its preparatory phase brings all the students together, unleashing their creativity through art, music, dance, and street-plays.