Green marketing and its impact on consumer buying behaviour
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This study aims to give information about the effect of green marketing on customers purchasing behaviors. ... According to the results of the analysis, environmental awareness, green product features, green promotion activities and green price affect green purchasing behaviors of the consumers in positive way.
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This study investigates the consumers' attitude towards environment friendly products and its' impact on consumers' purchases intentions. ... The primary focus of this research is to investigate whether the green marketing influences consumer's buying behavior or not.
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