Question

Group influence on consumer buying behaviour

Answer 1

${\huge {\mathfrak {Answer :-}}}$

➡️ Consumers align themselves with or against various types of groups, and that becomes significant to how those consumers view themselves and live their lives.

➡️ Much the way they pick like-minded friends, consumers also purchase brands they believe represent standards they relate to.

➡️ Convincingly associating your product or service with a favorable group that your target market admires can kick sales into higher gear.

That's it..