growing importance of communication
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Effective communication is important for the development of an organization. It is something which helps the managers to perform the basic functions of management- Planning, Organizing, Motivating and Controlling. Communication skills whether written or oral form the basis of any business activity.
Communication serves as the foundation of every facet of a business. Thus, it can be said that effective communication is the building block of an organization.
Importance of Communication in an Organization. Effective Communication is significant for managers in the organizations so as to perform the basic functions of management, i.e., Planning, Organizing, Leading and Controlling. Communication helps managers to perform their jobs and responsibilities