Growth and development of advertising in india
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Growth and development of advertising in India
With the opening of the economy in the 1980s there was a growth in the number of alliances with multinational agencies and an expansion in advertising thoughforeign network participation in agency ownership was limited. In 1987Hindustan Thompson was affiliated to J. Walter Thompson. Lintas, the 2ndranking agency, held only 4% of its subsidiary, as did Ogilvie and Mather.Saatchi and Saatchi/Compton had minority interests in Compton as did Lintas.A study done in 1984 of the largest companies in India found that the ratio of advertising expenditure to sales had risen from .64 in 1976, to .71 in 1980 to .74in 1984. Foreign controlled corporations had the dominant share of totaladvertising expenditure, and 80% of these were in the consumer goods sectors.Advertising was very concentrated with the top 50 advertisers accounting for 80% of the advertising spending and the top 10 advertisers made up 40% of thatfigure, 32% of the total. The largest advertiser throughout the period wasHindustan Lever which was nearly 10% of the advertising budget of thecorporate sector companies.Pharmaceutical companies were also significantadvertisers at this time.
Development of Advertising in India
Advertising in India has created an incredible awareness among thepeople in the past decade growing in to big industry. It has grownalong with the press and today it has found its way into the othertwo media - Radio and Television. Advertising, which was an American concept originally, has foundits place in a country like India, so much so that the number of commercials has doubled in the media. Advertising in India grew with the Indian press. In the initialperiod, to advertise meant to inform.
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With the opening of the economy in the 1980s there was a growth in the number of alliances with multinational agencies and an expansion in advertising thoughforeign network participation in agency ownership was limited. In 1987Hindustan Thompson was affiliated to J. Walter Thompson. Lintas, the 2ndranking agency, held only 4% of its subsidiary, as did Ogilvie and Mather.Saatchi and Saatchi/Compton had minority interests in Compton as did Lintas.A study done in 1984 of the largest companies in India found that the ratio of advertising expenditure to sales had risen from .64 in 1976, to .71 in 1980 to .74in 1984. Foreign controlled corporations had the dominant share of totaladvertising expenditure, and 80% of these were in the consumer goods sectors.Advertising was very concentrated with the top 50 advertisers accounting for 80% of the advertising spending and the top 10 advertisers made up 40% of thatfigure, 32% of the total. The largest advertiser throughout the period wasHindustan Lever which was nearly 10% of the advertising budget of thecorporate sector companies.Pharmaceutical companies were also significantadvertisers at this time.
Development of Advertising in India
Advertising in India has created an incredible awareness among thepeople in the past decade growing in to big industry. It has grownalong with the press and today it has found its way into the othertwo media - Radio and Television. Advertising, which was an American concept originally, has foundits place in a country like India, so much so that the number of commercials has doubled in the media. Advertising in India grew with the Indian press. In the initialperiod, to advertise meant to inform.
hope this helps...
if it helps then please please please mark this as brainliest....
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