Growth and development of rural marketing in india
Answers
Rural Marketing Developments in India!
1. HUL spends Rs. 50-60 crore every year for rural marketing and promotions. The rural company started “Operation Bharat” to tap the rural markets. Under this operation it passed out low-priced sample packets of its tooth paste, fairness cream, shampoo and cold cream to 20 million household.
HUL’s “Project Shakti”, a unique distribution channel in which women and housewives are encouraged to participate as channel member for distribution of its products in the villages of M.P and Rajasthan.
2. ITC with e-Chaupal concept has already made successful roads in rural India specially in U.P. and M.P. This system has successfully though rural shopping mall Chaupal Sagar. e-Chaupals offer all the information, products and services they need to enhance farm productivity, improve farm-gate price realisation and cut transaction costs.
Farmers can access latest local and global information on weather, scientific farming practices, and market prices at the village itself through the web portal-all in Hindi. It also facilitates supply of high quality farm inputs as well as purchase of commodities at their door step.
3. BPCL introduced Rural Marketing Vehicle (RMV) as their strategy for rural marketing. It moves from village to village and fills cylinders on the spot for rural customers. BPCL considered low-income of rural population and therefore introduced a smaller size cylinder to reduce both the initial deposit cost as well as the resuming refill cost.