Question

Growth strategies in marketing intensive integrative diversification

Answer 1

Answer:

Explanation:

INTENSIVE STRATEGIES AND INTEGRATION STRATEGIES

2. GROUP MEMBERS; Farhan Ahmad (2729) Muhammad Ishaq (2750) Rezwan Ullah (2753) Shafqat Ullah (2755) Izhar Ahmad (2771)

3. INTENSIVE STRATEGIES  Those three strategies are sometimes referred to as intensive strategies because they require intensive efforts if a firm’s competitive position with existing products is to improve.  The aim of intensive strategies is to broaden the market share and to increase the profit by making the existing products more effective and by introducing new and various sets of products in order to increase the market share too.

4. Types Of Intensive Strategies Intensive Strategies Market Penetration Market Development Product Development Diversification

5. MARKET PENETRATION STRATEGY...  A market-penetration strategy seeks to increase market share for present products or services in present markets through greater marketing efforts.  Market penetration includes increasing the number of salespersons, advertising expenditures, and publicity efforts or offering extensive sales promotion items.

6. FIVE GUIDELINES FOR WHEN MARKET PENETRATION IS ESPECIALLY EFFECTIVE:  When current markets are not saturated.  When usage rate of current customers could be increased.  When market shares of major competitors have been declining while total industry sales have been increasing.  When the correlation between dollar sales and dollar marketing expenditures historically has been high.  When increased economies of scale provide major advantages.