Guest post by Parita Bhansali
Published on August 26, 2020
Sustainable fashion India: An introduction
What does fashion, the clothes we buy and the brands we support with our money have to do
with any of this?
Turns out, the fashion industry is responsible for 10% of the world’s annual carbon emissions –
5 times that of flying! It’s also one of the most polluting, water-intensive and waste-generating
industries.
That’s exactly why I decided to write this post to sustainable fashion India. This is how we can
reduce our individual impact on the planet, one piece of clothing at a time.
What is slow, sustainable fashion anyway,
As the names suggest, fast and slow fashion refer to the pace at which you change / update your
wardrobe.
Do you impulsively buy new clothes that are environmentally harmful, water intensive, exploit
humans, abuse animals and have a small shelf life? Or do you consciously invest in clothing
brands that are mindful of the resources they use, refrain from using animal products, pay fair
wages and last a lifetime?
Broadly speaking, sustainable fashion refers to clothes and products that:
Are made from eco-friendly or recycled fabrics.
Use organic (chemical-free, pesticide-free) materials and dyes.
Employ fair trade practices – no forced labour, no child labour, reasonable working
hours and fair pay.
Refrain from using materials, inks and other ingredients derived from animals, and say
no to animal testing.
What’s wrong with fast fashion?
Fast fashion uses up excessive natural resources Every year, the fashion industry uses 93 billion cubic meters of water – enough to meet
the water consumption needs of 5 million people!
150 million trees are cut and turned into fabric every year, through land clearing and
plant pulps.
Every year, disposed off clothes result in half a million tons of plastic microfibers in the
ocean – the equivalent of 50 billion plastic bottles. These microfibers are spreading
through the food chain and are probably in our bodies now.
With the rise of online shopping, more fast fashion brands setting up shop in India and the
constant pressure to keep up with fashion trends, India is already on its way to embracing fast
fashion – at great cost to the environment.
Slow fashion in India can reduce our individual carbon footprint
Only 15% of our clothes are recycled or donated. Even those gradually land up in landfills
where they slowly release methane, a potent greenhouse gas that contributes significantly to
climate change. That’s a strong reason to embrace sustainable fashion in India.
Given the obvious urgency to switch to more eco-friendly, ethical and conscious fashion, here
are some ways I’ve learnt to embrace sustainable fashion in India:
Embrace slow fashion in India
Instead of impulsively buying something new, choose to invest in clothing that has
creatively been upcycled.
Buy from zero waste brands that use every bit of scrap fabric and plastic to create
something new, sending nothing to the bin.
Attend a Clothes Exchange Program in your city.
Let your friends visit your wardrobe. Asking your friends to mix and match your clothes
can give you a new pair from a different point of view!
Donate clothes in good condition to old age homes, orphanages and anyone who needs
them.
Choose the option that DOES NOT state the writer’s purpose for this blog post.
a) Makes you think whether the clothes wear of your choice is sustainable.
b) Presents facts before you to urge you to make informed clothes wear choices.
c) Interacts with you as an aware citizen, sharing advice for environ-friendly clothing.
d) Argues with you about your choices of clothing, and insist on sustainable options.
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